📁 Data source: loading… · 7 CSV files · Refreshed on load
Key Performance Indicators
🖱️
Total Clicks
–
30-day period total
💰
Total Spend
–
INR – period total
🎯
Total Conversions
–
30-day period total
📉
Avg. CPA
–
Cost per conversion (₹)
🔍
Avg. Search IS
–
Daily avg impression share
Key Insights
Weekly Trends
Clicks & Cost – Weekly
Week-over-week click volume and total spend
Conversions & CPA – Weekly
Week-over-week conversion volume and cost per conversion
Average CPC – Weekly
Cost per click trend (INR)
Daily Clicks Distribution
Green = above-average click days
Impression Share Analysis
Daily IS Breakdown
Search IS % vs Lost IS (Budget & Rank)
Campaign IS – Weekly Comparison
Campaign impression share comparison – weekly
Keyword Performance
Top Keywords – Weekly Breakdown
🔎
| Keyword ↕ | Week ↕ | Clicks ↕ | Cost (₹) ↕ | Conversions ↕ | CPA (₹) ↕ | Conv. Share |
|---|
Daily Efficiency Scorecard
CPC & Impression Share – Daily Breakdown
| Date | Avg. CPC (₹) | Search IS | Lost IS – Budget | Lost IS – Rank | Signal | IS Bar |
|---|